Cookie Policy
At Path Way To Balance, we use cookies to enhance your browsing experience, provide website functionality, and analyse traffic to improve our services. This Cookie Policy explains what cookies are, how we use them, and how you can control them.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They help websites remember your actions and preferences (such as login, language, and display settings) over a period of time, so you don’t have to re-enter them whenever you come back to the site.
2. Types of Cookies We Use
We use the following types of cookies on our website:
2.1 First-Party Cookies
These are cookies that are set directly by our website. They enable basic website functionality and are essential for the proper operation of the site.
- Session Cookies: These cookies are temporary and are deleted once you close your browser. They are essential for functions like navigating between pages.
- Persistent Cookies: These remain on your device for a set period or until you delete them. They store your preferences to improve your experience on future visits, such as remembering your shopping cart.
2.2 Third-Party Cookies
We use third-party services for analytics and advertising. These cookies are placed by third-party providers and allow us to analyse website traffic and deliver targeted advertising.
- Google Analytics: These cookies collect information about how visitors use our site, such as which pages are visited and how long users stay on the site. This helps us improve the user experience.
- Google Ads: These cookies track conversions and allow us to show personalized ads to visitors based on their interests and past interactions with our site.
- Meta (Facebook) Analytics: These cookies help us measure the effectiveness of our Facebook marketing efforts and understand how visitors engage with our site.
- Meta (Facebook) Ads: These cookies enable us to display relevant advertisements to you based on your interactions with our website.
- TikTok Analytics: These cookies collect data to help us analyse traffic from TikTok and measure the success of our TikTok advertising campaigns.
3. How We Use Cookies
We use cookies to:
- Remember your preferences and settings, such as language or region.
- Track website performance and gather analytics data.
- Understand how visitors interact with our website, which helps us improve our content and services.
- Deliver targeted ads based on your browsing behavior and past interactions with our website.
4. Your Choices and Control Over Cookies
You can control and manage cookies in various ways. Please note that removing or blocking cookies may affect your user experience and some parts of the website may become inaccessible or not function properly.
- Browser Settings: Most browsers allow you to refuse or delete cookies. The “Help” section in your browser settings will explain how to block cookies, or you can visit your browser’s support page for more information.
- Third-Party Opt-Out: You can also manage third-party cookies by visiting the following opt-out pages:
- Google Analytics Opt-Out
- Google Ads Settings
- Facebook Ads Settings
- TikTok Privacy Policy
5. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology or our business operations. Any updates will be posted on this page, so we encourage you to review it periodically.
6. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
- By Email: info@pathwaytobalance.co.uk